To assist Cinemax/HBO to promote the Month of 300 for Cinemax/HBO, RIDES magazine decided to modify a Chrysler 300C, and give the vehicle away, as the cornerstone to the promotion. The vehicle debuted at Bryant Park in NY, but before its debut, RIDES magazine had plans to give it their touch with the help of Lux Motorwerks. To improve the bodylines of the vehicle, a Xenon body kit which included replacement of the front bumper, sideskirts and rear valence. A set of 22" red time attack Lexani wheels were applied to the vehicle and wrapped in Vredestein Tyres. To give the vehicle the right stance we installed KW Variant 2 adjustable coilovers. To increase the performance and add sound to the hemi engine, we added a Magnaflow cat-back stainless steel exhaust system. The interior of the car was reupholstered with red suede inserts, while a black suede headliner darkens the lavish interior. Matching driver and passenger visor screens paired with headrest monitors will let you entertain everyone en route to your destination. The trunk received the biggest overhaul with fiberglass and suede trimmed trunk, which housed two 12” MTX subwoofers powered by three MTX amplifiers. An arrangement of mids and tweeters increased the sound from the trunk perfectly, which complemented the 37” LCD monitor mounted squarely in the back. A custom Cinemax logo was etched in the rear trunk and highlighted with LED lights. To add branding into the interior, a custom engine cover, shifter and door sills were all made with Cinemax logos. At the end, Lux Motorwerks provided RIDES Magazine with a one of a kind incredibly equipped car that will turn heads.